e-patini
Company profile
The e-patini store is active in the field of sale and maintenance of e-scooters, an industry that is growing rapidly due to the growing demand for sustainable forms of transportation. Its main activities include selling e-scooters, providing technical support and maintenance, as well as providing consulting services to customers.
Context and objectives
The purpose of e-patini practice is to promote gender equality and create an inclusive working environment in the male-dominated e-scooter industry. This practice aims to break down stereotypes about women, not only as workers in technical roles, but also as users of e-scooters. Empowering women workers through education and skills development, promoting women’s participation in organised e-scooter rides, and adopting non-discrimination policies are key elements of the strategy.
Description of activities and results
To promote the inclusion of women within e-patini but also outside the company, several initiatives were promoted. First and foremost, e-patini dealt with the training and empowerment of female employees through the development of technical skills and the emergence of role models. The obvious result for female employees was the acquisition of new technical skills, strengthening their self-esteem and professional abilities, which led to an increase in their participation in technical activities. The working environment has become friendlier and more supportive, focusing on equality and acceptance of all employees, regardless of gender or other differences. Non-discrimination policies were implemented that improved labour relations and interaction between male and female workers. e-patini also supported the creation of women’s electric scooter user groups, encouraging their active participation and improving networking. It also activated special offers and events dedicated to female customers.
All these measures led to an improvement in the company’s reputation: e-patini gained positive public recognition for its efforts in promoting fairness and inclusion, and improved its standing in the market. e-patini is now recognised as a model for other companies in the sector and through its actions has encouraged the adoption of similar practices.
Tip
We worked to ensure that inclusion was not only within our company but also outside, encouraging networking and participation of women who use electric scooters.