SKY Italia
Company profile
SKY Italia is Italy’s number-one media and entertainment company. It is part of the Sky Group, one of Europe’s leading entertainment groups, a subsidiary of Comcast Corporation, a global media and technology company.
Context and objectives
Sky Italia has always promoted inclusion through various projects. The “Women@Sky” network was launched in September 2022 with the objective of forging an alliance between men and women to close the gender gap and combat stereotypes within the company. Membership to the network is voluntary and there are 643 members at present. Its governance body is made up primarily of women of a mix of ages, ethnicities and roles within the company. In addition to Women@Sky, there are also two other D&I networks: Body&Mind@Sky and LGBTQ+@Sky.
Description of activities and results
Through the activities of the Women@Sky network, employees – both men and women – are invited to share experiences and opinions on gender issues (parenting, motherhood, well-being, health and empowerment) at dedicated forums, such as the Caffè delle Idee [Coffee Time of Ideas] sessions, which are open to everyone at the company. In keeping with the theme of gender and intersectionality, sessions have been held on menopause and endometriosis, gender violence, and women’s empowerment. Members are also kept in the loop by means of the internal social media pages, which share news, events and suggested reading. Another objective of Women@Sky is to encourage networking outside the company. This gave rise to the partnership with Young Women Network, enabling a number of young women at Sky to join the association’s mentoring programme. Sky has also developed dubby.it – a shared, open-access and ever-evolving online dictionary of inclusion terms – in partnership with Parole Ostili, a social project raising awareness around the violence of words. The website will also help promote cultural change externally.
Overall, the Women@Sky network has encouraged employees to come together and discuss, thus strengthening the atmosphere of trust within the company.
Tip
By engaging women from the very start of the initiative, entrusting them with the role of governance, and devoting time and space to D&I issues within working hours, we were able to give continuity and depth to the transformation process.