www.e-patini.gr/ 

Company profile  

The e-patini store is active in the field of sale and maintenance of e-scooters, an industry that is growing rapidly due to the growing demand for sustainable forms of transportation. Its main activities include selling e-scooters, providing technical support and maintenance, as well as providing consulting services to customers. 

Context and objectives  

The purpose of e-patini practice is to promote gender equality and create an inclusive working environment in the male-dominated e-scooter industry. This practice aims to break down stereotypes about women, not only as workers in technical roles, but also as users of e-scooters. Empowering women workers through education and skills development, promoting women’s participation in organised e-scooter rides, and adopting non-discrimination policies are key elements of the strategy. 

Description of activities and results 

To promote the inclusion of women within e-patini but also outside the company, several initiatives were promoted. First and foremost, e-patini dealt with the training and empowerment of female employees through the development of technical skills and the emergence of role models. The obvious result for female employees was the acquisition of new technical skills, strengthening their self-esteem and professional abilities, which led to an increase in their participation in technical activities. The working environment has become friendlier and more supportive, focusing on equality and acceptance of all employees, regardless of gender or other differences. Non-discrimination policies were implemented that improved labour relations and interaction between male and female workers. e-patini also supported the creation of women’s electric scooter user groups, encouraging their active participation and improving networking. It also activated special offers and events dedicated to female customers. 

All these measures led to an improvement in the company’s reputation: e-patini gained positive public recognition for its efforts in promoting fairness and inclusion, and improved its standing in the market. e-patini is now recognised as a model for other companies in the sector and through its actions has encouraged the adoption of similar practices. 

Tip  
We worked to ensure that inclusion was not only within our company but also outside, encouraging networking and participation of women who use electric scooters. 

cliomusetours.com

Company profile  

Clio Muse Tours, founded in 2014, builds original content for audio tours and distributes them to travellers through collaborations with Cultural institutions and Tourism Companies. The company took its name from the muse of history, Cleo.     

Context and objectives  

The objective of the practices implemented is to ensure that all individuals employed within the company are granted fair and equitable access to opportunities, benefits, and privileges, regardless of their role, position, background, or personal characteristics. This is way the company has created an inclusive work environment where everyone is empowered to thrive, develop professionally, and contribute meaningfully without facing discrimination or bias. 

Description of activities and results 

Clio Muse is committed to fostering an inclusive and equitable workplace where everyone can thrive. The company takes pride in creating an environment that promotes equality for all team members, with a particular focus on empowering women to step into key positions and management roles. They actively support more female managers to drive diversity and innovation in leadership. 

To ensure all employees feel valued and supported, the company implemented an extensive onboarding manual, designed to seamlessly introduce new hires to company’s culture, values, and best practices. Workshops led by professional coaches are also offered, aimed at reinforcing company’s core values and fostering exemplary workplace practices. 

The approach to employee support goes beyond traditional HR functions, as the company has redefined the department as Human Development (HD) to better reflect the focus on growth and empowerment. Clio Muse also celebrates life’s important moments, offering thoughtful benefits such as wedding gifts, maternity and paternity leave, and teleworking arrangements tailored to staff needs. 

Transparency and trust are at the core of the organization, that emphasizes open communication at all levels to ensure every voice is heard, and every concern addressed. The initiatives are designed to not only meet the needs of today’s workforce but also to nurture a culture of mutual respect, equality, and collaboration. 

Tip 

Considering our workers not only as resources but as persons to be supported in their professional and existential development is our way. 

www.botta.it

Company profile  

BOTTA EcoPackaging has been manufacturing corrugated cardboard packaging since 1947. It is well-established in the industry as a sustainability expert and has received numerous international prizes, including the Packaging Excellence Award (2020) and the Road to Green Award (2022). 

 
Context and objectives  

BOTTA EcoPackaging rises to the challenge of ethnic discrimination and under-representation of women with its “inclusive and sustainable packaging” scheme. It promotes gender equality, supports foreign women from different backgrounds and places value on diverse teams, which are more capable of responding to the market and innovating. The company has opened up opportunities for discussion to drive the necessary cultural change and demonstrate the resulting added value. 

Description of activities and results 

The inclusive and sustainable packaging scheme by BOTTA EcoPackaging implemented several measures to foster inclusion and diversity. First and foremost, recruitment and hiring were geared towards looking for candidates from diverse backgrounds, in particular foreign women, with the Invest Your Talent in Italy scholarship programme by the Italian Ministry of Foreign Affairs. Mentoring and training programmes were launched to support the career development of new hires. 

Discussions on unconscious biases and gender stereotypes stimulated the personal and professional growth of all employees, through the experience of working in teams with a mix of genders, ages and ethnicities, and the recognition of different cultures, traditions and capabilities. Internships specifically for international female students led to those with excellent performance being offered full-time jobs, as proven by the case of a Vietnamese intern who is now a key figure in the marketing department. 

The scheme turned the work environment around: women in senior roles offered fresh perspectives, steering the company into the future. The inclusive culture improved satisfaction and the sense of belonging among employees, inspiring mutual respect. Language and technology skills also improved due to the need to communicate with the new staff, including through the use of simultaneous translation.  

Tip 

Looking for people from different cultures was essential in order to appreciate the benefits of diverse teams and nurture open-mindedness about new cultures and capabilities.